Colombia received 6.7 million visitors: tourism that drives income

A record that surpasses the goal

The Ministry of Commerce, Industry and Tourism (MinCIT) reported that between January and December 2024, Colombia received 6,696,835 non-resident visitors, 8.5% more than in 2023, when 6,170,221 were recorded. The figure exceeded the Government's target, which expected six million.

The non-resident visitor indicator includes foreigners, Colombians living abroad, and cruise passengers. It is the measure the ministry uses as the main barometer of inbound tourism.

2025 continued growing

According to data from MinCIT and ProColombia, between January and August 2025 the country received 3,137,210 non-resident visitors, 5.3% more than in the same period the previous year and the highest figure of the last decade for those months. Growth slowed compared to 2024, but the trend remained positive.

For those investing in accommodations, this continuity is more important than an isolated peak: short-term rental works better when demand is recurring and does not depend on a single event.

Cartagena, the country's showcase

According to figures from MinCIT and Migración Colombia cited by local press, Cartagena received 851,087 international non-resident travelers in 2024, a 56.3% jump compared to 2022. Added to this is the 2024-2025 cruise season, which moved 414,204 visitors in 162 calls, according to the Cruise Terminal.

The city combines beach tourism, historical heritage, events, and weddings. This mix gives it a more diverse demand than a single-product destination.

What it means for short-term rental

More visitors expand the potential market for accommodations but also attract more supply. Hotel associations have warned in recent years about the growth of informal tourist housing, which competes with formal accommodations. That’s why it matters that the asset complies with regulations, such as registration in the National Tourism Registry.

In practice, the investor should look at three things: location within the city, quality and regulatory compliance of the accommodation, and seasonal pricing strategy.

• Location: proximity to high-demand areas, like the Historic Center in Cartagena.
• Formality: tourism registration and compliance with local regulations.
• Seasons: December, January, Easter Week, and mid-year usually concentrate demand.
• Costs: cleaning, maintenance, administration, taxes, and platform commissions.

Risks not to forget

Tourism is sensitive to security, international perception, air connectivity, and exchange rates. A record year does not guarantee the next. That’s why it’s wise to diversify among cities and asset types, and invest only money you can keep immobilized during the asset’s term.

How to leverage the data wisely

If you believe in the growth of tourism in Colombia, one way to participate without buying a full property is to acquire fractions of already operating accommodations. From 50 USD you can receive your proportional share of the daily net rent and combine Cartagena with other destinations like Miami, Madrid, or Capri.

• See accommodations in Cartagena
• Understand the risks